MC DATANORY by MC Crenergy
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For FMCG Brand Owners in Modern Trade

You're losing the shelf war — and finding out weeks too late.

DATANORY MOMS puts every planogram, price and merchandiser on one live dashboard — so FMCG brands can fix empty facings, protect share of shelf, and out-execute competitors in-store. Before it costs you the sale.

● Live merchandiser GPS tracking ● Planogram & SOS/OSA compliance ● Real-time price intelligence
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★★★★★ Trusted by Danone, Carlsberg, JTI & 5,000+ users across 10+ countries
DATANORY MOMS mobile app showing shelf audit, planogram compliance and a real-time shelf performance dashboard
The real problem

Struggling to control what happens in-store? Here's how to grow
retail sales without living in your merchandisers' WhatsApp groups.

You spend to get on the shelf — then lose the sale to an empty facing, a wrong price, or a competitor's promo you never saw. When you can't verify in-store execution, every gap is lost revenue and a door your rival walks through.

🛰️

No more invisible field teams

See which outlets each merchandiser visited, when, and for how long — with live GPS. Unattended outlets and idle time become obvious.

📐

No more planogram drift

Enforce planogram standards and hit Share-of-Shelf and On-Shelf-Availability targets with structured, photo-verified audits.

🏷️

No more price blind spots

Real-time retail prices and competitor moves from the field, so you react to the market before it costs you share.

What changes for you

From shelf blind spots to shelf dominance

  • ✓
    Smarter stock allocationMaximise profit from your top retail outlets — not just the ones that are easy to service.
  • ✓
    Verified field productivityGPS and real-time data expose unattended outlets, short visits and idle time.
  • ✓
    Planogram that holdsKeep compliance high and maximise sales from every facing you fought to win.
  • ✓
    Fewer out-of-stocksCatch gaps and supply shortages early, before they turn into lost sales and lost share.
  • ✓
    Sharper market strategyCross-channel insight on sales, returns and competitors to grow share with confidence.

What good looks like after MOMS

Planogram compliance96%
On-shelf availability+18%
Out-of-stock incidents−35%
Field reporting turnaroundReal-time

Indicative outcomes based on DATANORY retail deployments.

15+Years in FMCG systems
115+Enterprise clients
5,000+Active users
10+Countries deployed
Believability, not credibility

The names that own the shelf trust DATANORY

★★★★★

"MC Crenergy prioritises quality, people development and communication to make sure our business solution is well taken care of. Instead of a vendor, I prefer to call them a partner."

M
Ms. MellisaHead of Sales Excellence, Danone
★★★★★

"Over 10 years working together — very organised, professional and supportive through every enhancement and implementation. We're very happy with their service."

W
Mr. WongB2C ICE Manager, Shell Malaysia
★★★★★

"A team that works closely with us and always finds alternative ways to improve our process. Recommended if you're looking to digitise your business."

O
Ms. OngInternal Control Manager, Danone Asia
DANONECARLSBERGJTISHELLSUNTORYLOTUS'SJULIE'SLEE KUM KEE
Simple to start

From shelf chaos to shelf control in 4 steps

No rip-and-replace, no year-long IT project. We map your retail execution, configure MOMS to it, train your merchandisers, and you're live — usually in weeks.

1

Free audit

We map your in-store execution and pinpoint exactly where shelf share is leaking.

2

Configure to you

MOMS is set up around your outlets, planograms, SKUs and audit standards.

3

Train the team

Merchandisers and managers get hands-on onboarding — most are confident on day one.

4

Go live & grow

Audits, dashboards and price intel go live. You start defending the shelf on real data.

Your free offer

Claim Your FREE Retail Shelf Performance Audit + Live DATANORY MOMS Demo

A focused 45-minute session with a DATANORY specialist who maps your in-store execution, shows you exactly where you're losing shelf share, and demos MOMS on your own retail scenario. You walk away with clarity — whether you proceed with us or not.

  • ✓
    Invisible merchandiser activity → live GPS + time-in tracking walkthrough on your outlets
  • ✓
    Planogram drift & empty facings → photo-verified compliance audit demo (SOS/OSA)
  • ✓
    Price blind spots → a sample real-time price & competitor intelligence view
  • ✓
    Out-of-stocks & returns → inventory accuracy + market intelligence demo
  • ✓
    Not sure it fits → straight answers on pricing, rollout timeline & grant eligibility
Normally valued at RM 2,000
FREEfor qualifying FMCG brands
🎁 July bonus: Free "Shelf & Merchandiser Productivity Scorecard" — a 12-point diagnostic you keep, even if you don't proceed.
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💡 We can also check your eligibility for up to RM5,000 under the SME Digitalisation Grant.
Why MC Crenergy

15 years building the systems FMCG leaders actually run on

MC Crenergy has spent over 15 years building sales, merchandising and distribution systems for the FMCG sector. The DATANORY Ecosystem was purpose-built for Modern Trade and General Trade retail execution — not adapted from a generic field app that never understood planograms or share of shelf.

That focus is why billion-dollar brands like Danone, Carlsberg, JTI and Shell have trusted us for a decade — and why our clients call us a partner, not a vendor. When you run DATANORY MOMS, you're running the same category-leading system as the biggest names on the shelf.

15+ yrsSpecialised in FMCG retail execution
Danone · JTITrusted by billion-dollar brands
MDECRecognised digitalisation solution provider
End-to-endMerchandising, SFA, distribution & AI in one ecosystem
Why not just…

DATANORY MOMS vs. how you're managing the shelf now

The honest comparison most vendors won't show you.

What mattersWhatsApp + PhotosGeneric Field AppDATANORY MOMS
Planogram compliance & SOS/OSA✕Partial✓
Live merchandiser GPS & time-in✕Partial✓
Real-time price & competitor intel✕✕✓
Built for FMCG Modern Trade✕✕✓
Inventory accuracy on-shelf✕Varies✓
Market intelligence reporting✕✕✓
Local support + customisation✕✕✓
Let's be honest

Is DATANORY MOMS the right fit for you?

We'd rather respect your time than oversell. Here's who we help — and who we don't.

✅ This is for you if…

  • ✓ You're an FMCG brand owner or manufacturer selling into Modern Trade
  • ✓ You run merchandisers or promoters auditing retail outlets
  • ✓ You care about shelf share, compliance and execution, and want to invest properly
  • ✓ You're planning to digitise in the next few months, not "someday"

🚫 This is NOT for you if…

  • ✕ You're a small wholesaler or single-outlet retailer with no merchandising team
  • ✕ You just want the cheapest tool, not the best system for scale
  • ✕ You have no intention of changing how your team works
  • ✕ You're only "browsing" with no business problem to solve
Free audit + demo · No obligation

Claim your free Retail Shelf Performance Audit

Tell us a little about your brand and retail operation. Our consultant will confirm your fit, then run a live audit + demo tailored to your outlets. Serious FMCG brands only — we keep slots limited so every session gets full attention.

  • ✓ Personalised walkthrough for your team & outlets
  • ✓ Straight answers on pricing, timeline & grant eligibility
  • ✓ Free "Shelf & Merchandiser Productivity Scorecard" — yours to keep

Book your free audit + demo

We reply within 1 business day. Fields marked * are required.

Please enter your company name.
Please enter your name.
Please select your role.
Enter a valid contact number.
Enter a valid email address.
Please select your business type.
Please select your team size.
Please select a timeline.

🔒 Your details are kept private and used only to arrange your audit.

✓

Thank you — your audit request is in!

Our DATANORY consultant will contact you within 1 business day to confirm your fit and schedule your Shelf Performance Audit + demo. Want to skip the wait?

Message us on WhatsApp now
🛡️
Our promise:

No hard sell, no obligation. If the audit doesn't show you at least one clear way to recover lost shelf sales, you've still got the free Scorecard to keep. That's it.

Before you ask

Your questions, answered

How long does it take to go live?
Most FMCG brands are live within a few weeks, not months. We configure DATANORY MOMS to your outlets, planograms and audit standards, then onboard your merchandisers — most are confident from day one.
Can it prove planogram compliance to my retail partners?
Yes. MOMS captures photo-verified compliance audits and tracks Share-of-Shelf (SOS) and On-Shelf-Availability (OSA), giving you hard evidence for your retail partners and internal reporting.
Will my merchandisers actually use it?
The app guides their day — route lists, structured audits, a few taps per outlet. Because it makes their job clearer and faster, adoption is high. We handle onboarding with you.
What does it cost?
Pricing depends on your team size and modules. We give you a straight answer during your free audit — and we'll check whether you qualify for up to RM5,000 under the SME Digitalisation Grant to offset the cost.
We're a smaller brand — is this overkill?
If you run merchandisers auditing retail outlets, MOMS pays for itself in protected shelf share and recovered sales. If you have no field merchandising team, we'll tell you honestly it's not the right fit.
What happens after I submit the form?
A DATANORY consultant contacts you within 1 business day to confirm fit and schedule your audit + demo. No spam, no pressure — and you keep the free Productivity Scorecard regardless.
Ready when you are

Stop guessing what's on your shelf.

Claim your free Retail Shelf Performance Audit and see exactly where you're losing share — and how to win it back.

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